DUKE

AUDENTES FORTUNA IUVAT

FORTUNE FAVOURS THE BOLD

AUDENTES FORTUNA IUVAT

FORTUNE FAVOURS THE BOLD

AUDENTES FORTUNA IUVAT

FORTUNE FAVOURS THE BOLD

AUDENTES FORTUNA IUVAT

FORTUNE FAVOURS THE BOLD

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London doesn't need another ad agency
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But it sure needs a bold one
Click the arrow to see what gets us out of bed
>

Foxy

Foxy were in a hurry to get their brand re-ignited with some category-kicking work. So much so they appointed us the day we pitched (pigs do fly). The brief was a contradiction wrapped in
an enigma inside a Fox suit: ‘Keep the fox but get rid of the fox … please.’ Within hours we were scouring the West Coast (California not Pontypridd) for a Hollywood actor up for a bit of irony who could be both Foxy for Bingo and foxy for Casino. We found that person in Heather Graham famous for the likes of Boogie Nights,
The Hangover and Austin Powers. The result is as random and fun as the campaign endline …

DUKE said all the way through the pitch process that they would unearth uncomfortable truths and show us a campaign that would rattle cages. They certainly did that.

ADELE LAWTON
/ GROUP HEAD OF CASHCADE

VASHI DIAMONDS

Vashi had already ruffled industry feathers by the time he got to us. Not hard to do in such an archaic sector where it pays everyone to play by the book … but nonetheless brave of him. Choosing every diamond by hand for its sparkle, rejecting 9 out of 10 of them and offering substantially larger and better stones for substantially less, Vashi’s biggest problem was being on-line. We needed to build trust. Fast. So we redesigned the brand’s ID, took it on TV and then on to Piccadilly. The results, we believe, are testament to Vashi’s faith in the brilliance of bold.

The diamond market is a sitting duck for a shake up. It has rested on its laurels for too long, consistently under-delivering on quality, value and customer experience. We aim to change all that by working with DUKE.

VASHI DOMINGUEZ
/ CEO & FOUNDER

Rolls Royce

We launched the astonishingly beautiful Dawn drophead for Rolls Royce in Harrods over Christmas, taking over 5 windows. We revealed the car to passers-by after a projected count-down, using electro frosted glass. We also proposed having an Apple pay point on the outside of the window for those who had the money but not the patience. It was a cheeky world first and very shareable. The project delivered a jaw-dropping 19:1 ROI.

DUKE are highly creative and are adept at executing their vision while considering practical dealer needs. They communicate excellently throughout the process.

EMMA BOND
/ BRAND DIRECTOR

SURVIVORS UK

A highly divisive and misunderstood subject, male rape is something of a pariah amongst charities. Victims rarely report it, so the 2,500 who do come forward annually are probably only the tip of the iceberg. The first step in the advertising therefore has been to let victims know there is somewhere they can turn to where they can share, what must be, a crushing burden.

DUKE showed a range of strong,
creative and engaging solutions.
So much so we found it hard
to decide between them and will in
time be running several executions.

KEITH BEST
/ CHIEF EXECUTIVE

people

NEIL HUGHSTON
FOUNDING PARTNER
/ CLIENT SERVICES

A Warrington man who calls a spade just that. 20+ years integrated experience including setting up Saatchi & Saatchi’s UK digital offering. Since then he boldly opened and more boldly closed Johnny Fearless but not before the agency notched up two D&AD pencils for the Imperial War Museum. From there he dry-docked his commitment to bold work (and several clients) until he met Jo, Mark and Steve.

JO TANNER
FOUNDING PARTNER
/ CREATIVE

Unlike his long-term creative partner Mark Howard, Jo brings hair to the party. He also has many awards including two D&AD pencils. From back in 2000, he co-owned Us with Mark, creating surprising solutions for brands from Sky, Peugeot, Direct Line and Tesco to TUI, Vodafone, Toyota, the National Lottery and Greene King. Now he believes an opportunity has arisen once again for brave, stand-out creative work.

STEVE STOKES
FOUNDING PARTNER
/ STRATEGIC PLANNING

In the past 20 years, Steve has worked as a strategist in both media and creative agencies including Walker Media, MG OMD and McCann’s. It is this rare, hybrid experience that makes Steve invaluable in producing insightful, bold work. History bears this out: at MG OMD Steve won a Cannes Silver for Renault and an IPA Effectiveness Award Gold for Dacia. He has also authored two successful books on trends.

DAVID PRESTON
/ BUSINESS ADVISORY

David has worked in agencies for five years and client-side for twenty. For him, how the brand benefits its customer, what it’s doing for the category and what it needs to deliver the business, come first. As a result David brings an invaluable ‘coalface mentality’ to building brands. An approach which saw him launch Hooper’s Hooch and Caffrey’s Irish Ale in the take home market, blitzing their competition.

contact

neil@daringduke.com
07979 014738

DUKE
15 LITTLE PORTLAND ST
LONDON W1W 8BW